It's all about density

So, what is keyword density?
Keyword density refers to a ratio of a specific set of keywords in relation to the rest of the content on the site. However it’s not just about putting many iterations of the same keyword on a page. Keyword density needs to be balanced correctly.

Why did we build this tool?
This tool helps our clients analyze their sites and dynamically overlays a density percentage figure at the bottom of the page for the selected keywords. We built it so our clients would have automated help in achieving their optimum keyword density on their sites for a set of key terms.

What will it help you do?
Keyword density is vital because search engines use keywords to categorize a site's theme on the web. They also use them to determine which terms are the most relevant to the site. Ultimately, proper keyword density helps to achieve higher search engine positions. If it’s too low a site will not get the optimum benefit. And, if it’s too high and your page might get flagged for “keyword spamming.” Using this tool will enable the Webmaster, or marketing manager, to get one step closer to optimal rankings in the search engines.