Transcendigital blog

(Avon, CT November 22, 2004) Transcendigital LTD (www.transcendigital.net) has been selected to aid New Hampshire-based Paraflexmed.com in extending beyond its current East Coast client base of medical professionals (in over 200 hospitals) to a broader nationwide audience. This latest addition to the agency’s roster increases its reach into the medical services industry, which is relying more heavily on the Internet as a way to serve medical professionals. Paraflexmed.com has experienced exponential growth in its sales in the last two years through traditional channels. The client now seeks to match that success in its Internet sales and boost the return on the investment made in their overall sales mix.

Paraflexmed.com sells directly to medical professionals that are responsible for purchasing their own scrubs, footwear, stethoscopes and accessories in order to perform their job comfortably and look professional. The company’s three-pronged distribution system reaches medical professionals in hospitals and private practice through the use of mobile selling units, catalogs and its website. Transcendigital has been called upon to help strengthen their presence on the Web, which because of its efficiency as a sales medium, will serve to increase their return on the more cost-intensive mobile units and help to grow sales.

Paraflexmed.com management feels strongly about the personal connection that the mobile units establish as the face of the company and also as a vehicle for promoting its online sales venue. These ‘temporary’ stores are set up at hospitals for 1 to 3 days, 2 to 6 times each year, bringing the company’s large inventory directly to its busy medical professional audience. On average, 90% of customers can leave with their purchase in hand – buying products in this manner is convenient for the customer and helps Paraflexmed.com to establish and/or reinforce relationships with customers and prospects. The goal in future digital marketing efforts will be to extend the trust and service level established at a mobile retail level to the online medium.

“I felt extremely comfortable with Transcendigital right away” remarked Paraflexmed.com’s President Sean Paradis. “They gave me the straight scoop and rather than luring me with an unreasonably high sales potential over our site, they said we would create a strategy and a plan which will best help the company to reach its sales potential”.

By investing in its online presence and leveraging the use of the digital medium, Paraflexmed.com further defines itself as a leader in the medical professional supply industry. “Its just that type of company that we work best with” said Rhoda Erling Cloutier, Managing Director of Transcendigital. “Committed to digital marketing as a business tool, innovative and forward-thinking.” Work on the account will include improvements to the client’s existing website, a search engine optimization (SEO) / search marketing program and a strategy for developing their online marketing efforts going forward.

Transcendigital, (www.transcendigital.net) provides digital marketing solutions for clients in a broad array of industries, including consumer products, financial services, engineering, healthcare, and hospitality. Major clientele includes The Hartford, FLIR Systems Inc., InkJet Warehouse, Connecticut’s Beardsley Zoo, Community Coffee Company and Red Jacket Resorts. For further information on Transcendigital LTD or on the above, please contact Steffi Williams at (860) 677-4922 ext.126 or at swilliams@transcendigital.net.